Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

Why do you love working for ActionCOACH?
The people and the difference our team makes.

Tell us something interesting about yourself:
I played Perchik in Fiddler on The Roof at The Basildon Towngate Theatre in 1997, everything since has been easier!

What are your favourite past times?
Being with our girls, tennis and cricket

What are your top three 14 points of culture?
Commitment – there’s a reason why it’s number 1, followed by Teamwork and Fun for obvious reasons.

What’s your favourite quote?
“We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” – Jim Rohn

Why do you love working for ActionCOACH?
For me it’s all about making a difference, before developing the UK franchise with Ian, I was a coach myself and I love seeing the benefit that coaching can bring to businesses and owners and their families.

Tell us something interesting about yourself:
It was an honour to be invited on the Millionaire Panel at the UK launch of the movie ‘Think + Grow Rich’ by Napoleon Hill.

What are your favourite pastimes?
I love travelling with my family and friends and I am an avid Amazon shopper.

Favourite holiday destination?
St Lucia or New York

What are your top three 14 points of culture?
Fun, Team Work and Systems

Why do you love working for ActionCOACH?
The people and the culture. It is fantastic to be part of a global team of business experts who do the most amazing things to help businesses and their owners.

Tell us something interesting about yourself:
On April the 25th 2023, I survived a fatal respiratory and cardiac collapse due to an undetected internal bleed, I was clinically dead for four minutes, but thankfully made it through. And no, I didn’t see the light!

What are your favourite past times?
Going to the Theatre and live music events with my family and friends, and having a great time creating special memories.

What are your top three 14 points of culture?
Gratitude, followed by Commitment and Fun.

What is your favourite quote?
“If you don’t change what you are doing today, all of your tomorrows will look like yesterday”. – Jim Rohan.